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Spotify Reveals Joe Rogan’s Audience Size. And, It’s Way Bigger Than You Thought… Like, Ginormous.
Joe Rogan’s podcast is officially the biggest source of global news
Spotify has been notoriously private when it comes to listening data.
But recently, the music streaming service has been testing a feature revealing the popularity of its podcasts. And, unsurprisingly, The Joe Rogan Experience is Spotify’s most-listened-to podcast. But what is surprising is just how much bigger the podcast is when compared to… well, everything else.
Joe Rogan’s Podcast Dominates Spotify’s Platform
Last month, Spotify quietly began testing a feature that shows just how popular Rogan and other podcasters actually are. The feature, which doesn’t have a public name, appears on the landing pages of shows on Spotify’s mobile app.
If you have access, you should see a tiny rectangle on the left side that, if tapped, will begin playing swipeable previews of episodes. That page looks and acts a lot like TikTok, down to a button on the right side that allows listeners to follow the podcast. Though it’s unlabeled, it’s there that you can see the number of followers a podcast has.
